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Jupiter: email marketing ain’t dead (yet)

February 20, 2004 at 9:12 by Martina Comments

Jupiter Research has released this week a new report on online advertising. Details about it are provided on IAR.
Internet advertising grew 10 percent in 2003 and is expected to continue at a rate of 19 percent compounded annually through 2008.
Broadband is helping the growth, leading the investments in rich media ads. Paid search is still attracting a lot of attention and, good to know, email marketing is still alive and well, showing a compounded annual growth rate of 24 percent over the next five years to reach $6.1 billion by the end of 2008, according to the report.

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