Digital advertising and marketing: only the best ideas worldwide, since 2003

Doubleclick: online will erode tv spots spending

February 25, 2004 at 9:00 by Martina Comments

Kevin Ryan, CEO of Doubleclick believes Internet advertising will keep on growing as marketers decide to invest more money online to match consumers habits. As stated on Reuters (via Yahoo!) Ryan expects a double-digit revenue growth for DoubleClick in 2005, but is really interesting is that he expects online advertising to begin to take market share from television this year as marketers refocus their advertising dollars to reach the 18- to 35-year-old male audience, which is spending less time with TV and print media.

File under: , , ,

One Response to Doubleclick: online will erode tv spots spending

  1. jonathan says:

    Ha! That’s good news for those of us who own websites that publish contextually targetted ads. Woohoo!

Advertise here