Online advertising strikes back
If The New York Times says it, it must be true… A new report by the Interactive Advertising Bureau and PricewaterhouseCoopers estimates that online advertising revenue in the United States increased 20 percent in 2003, to $7.2 billion.
The automotive industry, in particular, is investing hard in Internet advertising. Automakers increased the number of their advertisement 75 percent in 2003, according to Nielsen/NetRatings, while online advertisements by the telecommunications companies increased 31 percent.
More details about online advertising fighting back can be found in a press release by DoubleClick and Nielsen//Netratings to introduce the results of an inaugural joint Year in Online Advertising Report for 2003.