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Doubleclick assigns the awards

March 2, 2004 at 9:09 by Martina Comments

Doubleclick has announce in a press release the winners of its third annual awards assigned to recognize the best campaigns on the Internet.
Open all agencies, direct marketers, and publishers, this year’s Insight Awards received over 100 campaign entries, which were presided over by industry experts from 11 organizations.
The award for “Best Online Advertising Campaign” has been assigned to Modem Media for Heineken: Hoax campaign which encouraged over 140,000 people to interact with the brand.
The award for “Best Rich Media Campaign” had two winners, American Express: Blue Cash campaign developed by Digitas New York and Miramax Films: Kill Bill vol. 1 created by Deep Focus.
In the “Best Email Marketing Campaign” category the number one has been Kinergy for its Procter & Gamble Club Olay Xmas Issue campaign.
The first prize for “Best Multi-Channel Marketing Campaign” went to Click Here for the Dr. Pepper: Raging Cow Product Launch.
A full overview of entrants and winners is on Doubleclick’s website.

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