New snack promoted online
Pan e Cioc is the name of a new snack produced by Ferrero and promoted online with a micro-site (www.Kinderpanecioc.it) and an advertising campaign on MSN Italia (look at the screenshot in pdf). The Internet campaign targets adults between 25 and 45 years old, a segment that usually have children in school age. Ferrero’s main goal is to generate awareness of the product, and is using several rich media formats to deliver the message (for example Hockey Stick, Expanding banner and Overlayer). Dynamic Logic will measure the campaign’s results.