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Airlines push consumers online

March 9, 2004 at 8:49 by Martina Comments

Direct mail, radio and Internet advertising, these are the tools used by airlines to push customers to their web sites. Airlines are investing a lot in online communication and as Adage reports, “some have even closed city ticket offices and reduced airport staff”.
The article, by Rich Thomaselli, is great because it provides a full overview on how the airline industry is using the Web for promotion, selling and CRM.

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