Digital advertising and marketing: only the best ideas worldwide, since 2003

L’Or�eal winning interactivity

March 10, 2004 at 8:35 by Martina Comments

Sophisticated, yet attractive and interactive. These are the main characteristics of L’Ore�al latest campaign featured as case study on iMediaConnection. Campaign insights are provided by Nurun which developed the “polite” rich media used to promote the launch of Wrinkle De-Crease, the newest skincare product by L’Or�eal. Interactivity is used to engage and entertain users as well as to inform them about the product’s features.

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