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Video ads: get ready

March 12, 2004 at 8:00 by Martina Comments

On The New York Times Bob Tedeschi writes about online video ads which apparently aren’t perceived as “annoying” by Internet users. What is also interesting to note is that people usually watch the whole video ad, demonstrating an unusual patience in waiting for the commercial to load.
The problem is that a lot of Web publishers aren’t yet prepared (and willing) to host such kind of promotional content. The risk to annoy consumers is still very high and they don’t want to compromise the relationship with users.

One Response to Video ads: get ready

  1. bruno says:

    The best example I’ve seen on non-annoying video ads on the web, is on this website
    A french agency, specialized in advertising films for the web. Good ideas, interesting costs,

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