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Rabobank believes in I-Mode

March 15, 2004 at 1:06 by Martina Comments

Dutch bank Rabobank has launched a marketing initiative to connect with its clients through I-Mode. As Emerce (in Dutch) reports, they are currently running an “awareness” campaign to let its clients know about the I-Mode option for mobile banking. Online advertising and direct mailing support the effort in order to reach Rabobank’s goal: 90.000 clients using I-Mode by the end of the year. Good luck :-)

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