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Digital advertising and marketing: only the best ideas worldwide, since 2003

The Mobile Lottery

March 18, 2004 at 5:36 by Martina Comments

A couple of weeks ago, T-Mobile has launched The Mobile Lottery, an instant-win interactive lottery played via mobile phone. As the Company explains, each ticket costs �1 and offers multiple chances to win, with a better than one in five chance of scooping a tempting cash prize up to �1,000. Charities benefit, too, as the Mobile Lottery donates 20p from each �1 stake to 10 selected UK charities.

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