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E-mail marketing is growing in Europe

April 7, 2004 at 8:19 by Martina Comments

A new study by Doubleclick Germany says email marketing in Europe is growing in volume and effectiveness. In the last three months click-through rates increased to 11.3 percent. In Germany the value is 8.9 percent, in France 8.7 and in the UK about 7.4 percent. Opening rates are also growing, with 42.9 percent of opened messages.

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