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Pepsi & Apple: let’s do it again

May 24, 2004 at 11:46 by Martina Comments

Despite the failure of their first co-marketing initiative, Apple and Pepsi have decided to do it again. This time instead of the US, they have decided to target the Australian market with a campaign supported by mobile phones. As Macworld UK reports, Australian Pepsi drinkers with a cell phone, can enter the competition via SMS and win an iPod an hour for six weeks.

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