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‘Sex Olympics’ wins best creative

May 26, 2004 at 2:18 by Martina Comments

The Viral Factory has won the Best Creative Award for the ‘Sex Olympics‘ viral campaign which parodied Olympic events, substituting them with sexual “sports”. The award is assigned each month by Interactive Advertising Bureau to encourage creativity online. Brand Republic reports that the jury commented:

“The Trojan Games is a great piece of online work. It’s witty, well executed and original, one of the most memorable viral campaigns we’ve seen this year.”

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