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C2: low calories, high interactivity

June 22, 2004 at 6:00 by Martina Comments

Coca-Cola has started last week the promotion of its low-calorie, low-carbohydrate drink C2. Online advertising plays an important role in the marketing effort with several interactive units appearing on Yahoo! and MSN (streaming audio, sweepstakes and homepage takeovers).
Read more on AdWeek.

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