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Anti-smoking campaign for kids

July 29, 2004 at 1:12 by Martina Comments

Craik Jones Digital has developed an online campaign on the account of the British Heart Foundation in order to prevent teenagers from starting smoking. Brand Republic explains there are two micro websites targeting teens and under 11.
Given the target, the two web sites are developed in an advertainment style. They offer “serious” content as well as competitions and an advergame featuring a cartoon character, “Artie Beat”.

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