Digital advertising and marketing: only the best ideas worldwide, since 2003

IM marketing: think about it

August 26, 2004 at 12:01 by Martina Comments

Nearly all teenagers in the US (90%) use IM. The number comes out from a recent AOL’s survey on instant messaging usage presented on eMarketer.
It’s a very high percentage, and it suggests there are new emerging opportunities for marketers to get in touch with a very important and difficult to reach target audience.

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