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On the way to 2005 optimism grows

September 17, 2004 at 10:30 by Martina Comments

A new study, Marketing & Media Snapshot: 2004, by Millward Brown expects marketing budget to grow in 2005.
Among the report’s key findings what is interesting to note is that:
- Online marketing is growing the most as a share of total budgets and marketers expect this trend to continue.
- All channels of online marketing (Web advertising, search, email, promotion) are expected to increase at a higher rate than other major media.
- Online is seen as the most effective medium for acquiring and retaining customers and in offering efficiency

3 Responses to On the way to 2005 optimism grows

  1. gm says:

    aspettiamo fiduciosi..

  2. Sara says:

    Very interesting indeed. Is this research applied on a global scale?

  3. says:

    These findings match what we have been seeing as well except that we see gradual erosion of email marketing as a robust tool. We expect that blogs will increasingly replace email as a mode of communication with your target.

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