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Unilever presents the ‘Health Hub’

October 20, 2004 at 9:02 by Martina Comments

An online nutrition guide connected to its frozen food brand “Birds Eye”. This is Unilever’s idea to connect with its consumers in the UK. NewMediaZero explains online ads will support the site, which will allow visitors to create their daily diet and its nutritional value. The agency involved in the campaign is Zentropy Partners.

One Response to Unilever presents the ‘Health Hub’

  1. Great. . . nutritional frozen food? I’m so tired of the ‘content’ advertising game and this is another classic example. Be honest. Advertise ice cream with frozen food, not nutrition!

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