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Johnnie Walker is new and online

November 9, 2004 at 1:34 by Martina Comments

Johnnie Walker Green Label is a new label launched by Diageo. It can be discovered through an interactive journey on the web site created by Dare Digital. The atmosphere is evocative and relaxing, interactivity is added to the photographs to engage users and invite them to explore the environment.
As Revolution Magazine reports, the launch of the new label is supported by online advertising and email marketing.

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