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Dutch online advertising market flourishing

November 12, 2004 at 9:30 by Martina Comments

Emerce (in Dutch) reports the online advertising market has grown by 62 percent in the third quarter (with respect to the same period of 2003). According to IAB NL and BBC De Media en Reclamebank which examined datas provided by thirteen companies in the advertising industry (Msn, Lycos, Adformatie, Funda, Wanadoo etc…) there has been a total spending of 14.7 million euros. The amount is slightly lower than the one invested in the second quarter (15.6 million euros) but confirms the extremely positive trend of the Dutch market in 2004.

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