Digital advertising and marketing: only the best ideas worldwide, since 2003

Branding campaign for Meetic

December 3, 2004 at 1:36 by Martina Comments

Dating site Meetic has invested 10 million euros in a pan-european campaign. They have decided to change their marketing approach differentiating the brand image from the competitors by avoiding the “classic” boy & girl image. Journal du Net (in French) dedicates an extensive article to the campaign which debuted in France on November 29. The article quotes C

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