Swedish agency Perfect Fools has created the Coca-Cola Christmas Tournament 2004. Running in Denmark, Finland, Sweden and Norway the competition features three advergames (Castle Climb, Triple Trouble and Knight Flight) and allows users to win an mp3 player. The initiative is supported also by an online advertising campaign.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
