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Gaming and advertising

December 22, 2004 at 10:51 by Martina Comments

The Journal of Interactive Advertising is now out with a special issue on “Gaming and its Relationship with Advertising, Marketing and Communication”. Among the others, the following papers are particularly interesting: “Advertainment or Adcreep? Game Players� Attitudes toward Advertising and Product Placements in Computer Games” and “Hispanic Attitudes toward Advergames: A Proposed Model of their Antecedents” and “Experiencing Interactive Advertising beyond Rich Media“.

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