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Tiny budgets invested online in France

January 7, 2005 at 8:30 by Martina Comments

French brands aren’t yet seriously investing in online advertising. According to a research by TNS Media Intelligence the top 20 online advertisers have spent only an average 2.2 percent of their advertising budget on the Internet. Le Journal du Net reports France Telecom has devoted ten percent of its budget to online ads, followed by Renault (4,9%), SFR (4,3%), Peugeot (3,6%) and Volkswagen (3,5%).

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