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Vespa starts blogging in the US

May 5, 2005 at 3:27 by Martina Comments

Steve Rubel announced this week on his blog that Vespa, probably the world’s most famous scooter, has launched its own corporate blog. Vespa is an Italian brand which probably became famous in the US through Fellini’s movies, and after a long difficult period on the market, decided to relauch in 2000.
As explained on Vespablogs.comPiaggio USA feels blogs are an ideal way to connect with Vespa brand loyalists and encourage them to become online evangelists“. What the FAQ point out perfectly summarizes the blogs’ marketing potentials creating a link between brands and consumers as well as providing cost effective evangelization.

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One Response to Vespa starts blogging in the US

  1. Gary Brooks says:

    There’s a new animated character coming to cell phones, TV and the Internet called Jenny Jet (a sci-fi alien hunter) who uses a Vespa scooter as her mode of transportation. Jenny Jet also uses blogs to communicate with its audience. See the blog and Jenny Jet on her scooter: http://jennyjet.com/blog/detail.asp?Id=7

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