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Lipton Ice Tea launches “rich” campaign

May 16, 2005 at 11:20 by Martina Comments

smswin_lipton.gifIn Switzerland Lipton Ice Tea is getting ready for the crucial season for its sales with an advertising campaign which includes Tv spots, billboards and in-store promotions. Persoenlich (in German) reports mobile marketing is also part of the effort, with a “text to win” game which gives away an incredibly rich series of prizes: 5 yellow DaimlerChrysler Voyager branded Lipton.
Given the prizes, you can really tell the initiative runs in Switzerland…
The agency behind the campaign is JWT+H+F.

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