CNN: free videos, longer ads
Chase and General Motors are the first sponsors of the new CNN free video service. The interest of users towards online video is growing and so is the appeal of the format to advertisers. CNN’s broadband video used to be subscription based, but now the money from advertising is proving more interesting, considering the evolution of video ads formats becoming available. Among the others, CNN will be able to offer advertisers the opportunity to run ads up to 30 seconds long.