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An unbreakable idea

June 24, 2005 at 2:00 by Martina Comments

The idea of Rethink (Canada) to promote the 3M security glass has been awarded with the Silver Lion for Outdoor advertising.
3M_glass.jpg
[3 million in fax bills (with real bills on top) was placed between panes of transit glass treated with shatter-resistant coating].

2 Responses to An unbreakable idea

  1. This is a really good idea… it is said that only the first one are true.

  2. The kids round here would unpeel that shelter like a banana. ceramic from a spark plug fired with catapult.
    Neat idea. If they really believed it the bills would be real.

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