Digital advertising and marketing: only the best ideas worldwide, since 2003

An iPod and a viral for Alfa 147

June 27, 2005 at 4:47 by Martina Comments

Alfa Romeo has setup a microsite to promote its new Alfa 147 Pack Techno. A series of viral videos entertain the visitor on the homepage, featuring the messages “how to pack 60 hours of music in a 147?” and “why calling wireless from an Alfa 147?”. A competition also allows Alfa fans to win an iPod 4 if they invite friends to visit the site.
alfa_147_viral.jpg
To me this looks like an excellent example of viral marketing, because the video content and the prizes are strictly related to the product that the car and its features. I just regret that despite Alfa Romeo is an Italian brand, the campaign isn’t running in Italy but only in France.

2 Responses to An iPod and a viral for Alfa 147

  1. Amatulo says:

    También se puede instalar fácilmente con el Icelink. No hace falta pillar el pack completo.
    http://e338.blogspot.com/2005/08/ipod-en-un-147.html

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