Digital advertising and marketing: only the best ideas worldwide, since 2003

MTV prepares to sell in-game advertising

June 29, 2005 at 9:56 by Martina Comments

MTV has signed a deal with game publisher Midway Games to sell in-game advertising, collaborate on game soundtrack development, and develop complementary television programming.
This should be the first of a series of agreements MTV has planned to strike in order to attract advertisers interested in the Y-generation.

Comments are closed.

Advertise here