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Mobile marketing for dummies

June 30, 2005 at 10:08 by Martina Comments

DMNews explains the basics of mobile marketing. Nothing special, but if you don’t know anything about it, take note:
- it’s not a mass marketing tool
- it’s not (just) about advertising
- works better if integrated with other media
- it’s a two-way channel
and last, but not least…
- people are very sensitive: to spam is to die!

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