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Viral email marketing for BP

July 17, 2005 at 1:04 by Martina Comments

In the UK, BP has launched a viral video email to promote its Ultimate range of fuels. The petrol giant is targeting Nectar cardholders aiming at educating them about the available fuel choice.

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2 Responses to Viral email marketing for BP

  1. Henry says:

    I think it’s a good sign for the online industry when a company the size of BP is doing viral stuff – well done BP. I’ve seen the email and it’s about a super baby who tells you about the product benefits – clever use of personalisation too – one of the best I’ve seen.

  2. mac says:

    bravo1 few have caught this super fine campaign. viral? eh, it’s simple email marketing.

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