Advergame proves successful for Lastminute.es

MarketingDirecto reports about a successful advergame campaign run in June by Lastminute Spain.
The game, created by eMascaró Consulting was associated to an online competition giving away free travels to London, New York and Maldives. It reported 39,000 registered players and 275,000 visits. Unfortunately the game is no longer online, so we cannot understand if the success was due to the attractive prizes or to the game mechanism. Online advertising on MSN and Wanadoo supported the initiative.