Accounts of the week
BBC World has decided to review its advertising accounts in India. Currently Euro RSCG (for creative) and The Media Edge (for media buying) are in charge.
Sony is looking for a digital agency to take care of the launch of its PlayStation3.
Bacardi has decided to move its Bombay Sapphire account to KSL, the same agency that plans and buys ads for its Grey Goose Vodka.
Gulf Air has picked OgilvyOne to handle its interactive account and work on CRM programs.