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Make sure it’s a Mini

August 2, 2005 at 4:50 by Martina Comments

Can you spot a fake Mini? This is the challenge launched in the “Make sure it’s a Mini adventure” advertising campaign. As reported on New Media Age, MINI is running an integrated push in the UK to target 24 to 40 years old men.
mini_cow.jpg
The advertising concept, based on comic ads, has been created by WCRS, while Meme Digital took care of the online creativity. A micro-site collects traffic from rich media ads on entertainment, news and men’s lifestyle sites. A series of games challenge visitors’ MINI knowledge: for example, you can test yourself in the “Real or fake audio challenge” or in “Two stripes white don’t make it right”. Videos and a downloadable guide to spot fake MINIs complete the site.

2 Responses to Make sure it’s a Mini

  1. peter waters says:

    At the speed we can drive on the congested freeways in Australian cities this would probably get me to work quicker and whiten my coffee at the same time

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