Digital advertising and marketing: only the best ideas worldwide, since 2003

Batman Begins on WAP site

August 5, 2005 at 1:03 by Martina Comments

On New Media Age (reg. req.) Hugh Burrows, commercial director at Que Pasa, reviews the WAP portal Warner Bros has created to support its movie Batman Begins.
The m-site, created by Minick, offers few free and a lot of paid content: details on the movie, a photo gallery, ringtones, screensavers and a mobile game. Overall, Burrows’ assessment is positive, although he argues Warner Bros should have provided more content for free to attract more users.

Comments are closed.

Advertise here