Batman Begins on WAP site
On New Media Age (reg. req.) Hugh Burrows, commercial director at Que Pasa, reviews the WAP portal Warner Bros has created to support its movie Batman Begins.
The m-site, created by Minick, offers few free and a lot of paid content: details on the movie, a photo gallery, ringtones, screensavers and a mobile game. Overall, Burrows’ assessment is positive, although he argues Warner Bros should have provided more content for free to attract more users.