RSS and publishers’ confusion
On the Blogspotting blog, Heather Green questions the potentials of RSS advertising, moving from an article Bill Flitter, co-founder of Pheedo, wrote on CNET. Flitter pointed out most media companies haven’t yet understood the impact of RSS on web site traffic. They are missing a lot of important information and, as a consequence, the opportunity of monetize this content channel. The post on Blogspotting has generated a lot of interesting comments on the role RSS for publishers.