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Text your worst ever fashion mistake and win with Nivea

August 25, 2005 at 3:02 by Martina Comments

With the support of MindMatics and Cognito, Nivea has launched a mobile marketing campaign offering customers the chance to win £1,000 cash to spend on a spree with celebrity stylist Hannah Sandling. Entrants are asked to text in their worst ever fashion mistake to a designated shortcode along with the word “Pure” – for example “Pure – Shell Suit” or “Pure -Puff Ball Skirt”.  Their number is then entered into a prize-draw to win the £1,000. Designed to support the launch of Nivea’s new Pure deodorant range, the mobile campaign is the first step in establishing a dialogue with consumers. The competition is being promoted through leaflet hand outs at events and a UK media advertising campaign.

One Response to Text your worst ever fashion mistake and win with Nivea

  1. It looks like Nivea are using more than one agency for their mobile marketing activity…
    This links to a news story about the launch of Aquacool for men..
    http://www.textmarketer.co.uk/news.php?action=fullnews&id=54

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