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Bacardi abandons the Latin Quarter

September 16, 2005 at 8:44 by Martina Comments

Bacardi has abandoned its controversial Latin Quarter advertising and replaced it with an advert featuring ugly people. Media Guardian reports the new ad is a response to the criticism towards the idea of mixing sexy people and alcohol. Robert Senior, managing partner at Fallon, Bacardi’s new agency, explains:

“The joy of the campaign is that consumers will recognise a bit of themselves and their best evenings.”
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