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Bumvertising gets trademarked

September 24, 2005 at 6:03 by Martina Comments

Mr Rogovy the “inventor” of bumvertising (which means paying beggars to attach advertising stickers to their signs) has trademarked the name. Despite the undiscussed originality of the idea, concerns and polemics remain as far as ethics is concerned. Quoted in the news article, Mr Rogovy simply defines bumvertising “Possibly insensitive. Definitely accurate”.

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