The age of media multi-tasking
A new report by Middletown Media Studies reveals that people spend an average of nine hours a day consuming media (tv, radio, computers, books, telephone). This makes media the number one activity people spend doing every day. But what is more interesting to note is that over 96 percent of the interviewed people said they use two or more media concurrently for about 30 percent of the day.
Revolution Magazine highlights the fact that television still plays the gorilla role, followed by computer and radio on the second place.
The study has been conducted by researchers at the Ball State University Center for Media Design. It can be bought online directly on the University website.