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Guerrilla marketing in a coffin

October 19, 2005 at 6:59 by Martina Comments

A guerrilla marketing idea has been used in Rome to Gargoyle’s horror books. Four “vampires” have walked around the city holding a coffin full of Robert McCammon’s books. A lot of people liked the idea but some, as it’s common in my country, rather reacted with scaramantic gestures :-)
gargoyle.jpg
[via Guerrigliamarketing.it]

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