Is condom advertising appropriate?
Here you find three ads created by McCann Erickson Communication House for Durex condoms.
The first is brilliant and, as it’s easy to understand, it was created for a campaign running in December.
The second ad is the controversial “Roger More” for Durex Performa which was banned in the UK, generated a lot of polemics and at the end won an award (Best Use of Typography at The Roses Advertising Awards 2004).
The third one is probably the worst: just a pretty vulgar attention grabbing image.
You’re right, Martina. I’ve featured the third ad (it’s a series of 3 subjects) at Moka-Break, but that is not my favourite condom ad. The first one looks the best because it “suggests”…
Personnaly, I prefer the first one. Clear, fun, and perfect for winter times.
Thank you for your great blog.
I like this new one from Kimono condoms:
http://www.mayerlabs.com/video/english_LG.mov