The new BMW X3: a nightmare
These ads have been created by BDDP & Fils Paris for BMW to promote the BMW X3.
The copy says: Nouveau 4×4 BMW X3. Mixez votre territoires (New 4×4 BMW X3. Mix your territories). But I think the pictures deliver a different message. To me London, Paris and New York rather appear in a scary post-atomic scenario. What do you think?