The ashtraymouth advergame
The Washington State Department of Health has launched an online youth anti-smoking campaign. Developed by Seven2 with Sedgwick Rd. the advergame challenges players to throw as many disgusting things as possible at a doll’s head. The selection of items includes, but it’s not limited to a dirty sock, a fish head, a worm and a dead mouse… The game can be practiced in solo mode or in a challenge against a friend.
The game is definitely disgusting but hopefully effective in persuading young smokers to quit.
[news via Mediapost]