Coke: the advertising future is mobile
New Media Age reports Coca-Cola UK is planning to invest more and more money in mobile advertising. Coke claims mobile phones are potentially more powerful than TV in reaching its target audience. Quoted in the article, Coca-Cola marketing manager James Eadie explains:
Of course, Eadie also recognizes there are still several obstacles preventing mobile marketing to go mainstream. For example, the differences among carriers in shortcodes application and the unavailability of freephone text.