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Switzerland “for women only”

January 6, 2006 at 10:08 by Martina Comments

The Swiss Tourism Board has created a tv-spot “for women only”. The video (opens .mpg) shows a series of good-looking and kind of sexy men welcoming the viewer to the country.
swiss01.jpg
As explained on Persoenlich (in German) the campaign idea is to target the wives of the men who will go crazy next June watching the World Football Championship. The campaign will mainly run in Germany and France, but also in other European countries.
While your man drinks beer, watches 22 men running after a ball, and yells at the referee, come to Switzerland and enjoy its natural beauties… An unusal but smart idea to promote a country!

6 Responses to Switzerland “for women only”

  1. Serge says:

    Maybe it’s my cold clouding my judgment, but it does give me a feeling of the ‘yes, let’s make fun once again of the cliché man/woman differences’ approach. I had kind of hoped we were past that. Or am I just trying too hard to prove that the ‘new man’ exists? ;-D

  2. Kristin says:

    While I appreciate a good looking man – this type of advertising is sexist and insulting.

  3. Daphne says:

    Nice. They know exactly what women want…

  4. Gene says:

    Go Switzerland, go! both at the Football World Championship as well as with female guests during this summer. But please don’t forget that there are also older men welcoming tourists to Switzerland for other (… and the same) reason. Welcome to Switzerland, and particularly to “Ticino, The Italian Flair of Switzerland”.
    Gene

  5. Just me says:

    As Paris Hilton would say: “That’s hot!”

  6. Sabina says:

    i’m not paris hilton, but still i think: “that’s hot”…
    I leave near switzerland, but i’ve never seen such guys around!!é pubblicità ingannevole!!!!

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