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The bowling city

January 24, 2006 at 6:36 by Martina Comments

Duval Guillaume Brussels has created a guerrilla marketing campaign for “Overpoort Bowl” a popular bowling alley right in the hart of the Ghent’s student neighbourhood. As you can see from the pictures, all kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball.


2 Responses to The bowling city

  1. Marcus says:

    Verrrry nice idea.

  2. Serge says:

    An excellent choice! Yes, sometimes it’s nice to live in Belgium and to teach communications in Ghent…

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