Branded Maps

Frappr is a Google map based application where you can create a map for your group and invite people to join. There are a lot of community maps on Flappr. Some of these maps are brand-based coomunity maps. For example, ipodowners map is aim to join iPod Owners around The World. Vespaonline do the same thing for Vespa owners.

These maps are able to provide some unique feelings for brand community. People can experience “Here i am” and “I am part of a whole” feelings. These maps are also strong tool for co-create projects. For example, brands can invite people to share pictures of product while using it. They are a lot of untapped opportunities for branded maps. Branded maps would be hot topic on interactive marketing.