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Red Card for American Express

March 3, 2006 at 8:26 by Martina Comments

American Express is using various rich media formats to generate awareness of its new Red card, designed to raise funds for charity. The campaign has been created by Poke, and drives traffic to a dedicated microsite which simply delivers the information on how the card works and how to get it.
The Red credit card by American Express is part of a series of initiatives to support Product Red, a union of brands (Armani, Converse and Gap), people, ideas to fight against AIDS in Africa. Visit to find out more.

One Response to Red Card for American Express

  1. … another sign of the power of smart partnerships to leverage more visibility and value – for the partners andfor those they seek to serve. The flip side is with the wrong partners or methods, one can alienat6e prospective clients and supporters.
    Any kind or size of business, non-profit – or even government agency can benefit from partnering, the smart way. See SmartPartnering >.

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